As a business owner, you might have heard the term “search engine rankings report” before. But do you know what it is and what should it include? In simple words, an SEO rankings report shows you where your website stands in the search engine results pages (SERPs). It reveals how popular your website is among search engines and how well it’s optimized for the targeted keywords.
In this article, we’re going to take a closer look at search engine rankings reports and their significance for your online business.
First of all, let’s talk about the importance of search engine rankings reports. In today’s digital age, having a website that ranks well in search engines is crucial for generating online visibility and attracting organic traffic. Without a good ranking, your website may go unnoticed by your target audience, resulting in low web traffic, engagement, and revenue. This is where a search engine rankings report comes in handy. By monitoring your website’s search engine rankings, you can gain insights into how your website is performing, identify areas for improvement, and take action to improve your ranking.
What Should a Good Search Engine Rankings Report Include?
1. Keyword Rankings
The report should show how well your website is ranking for the target keywords you’ve optimized for. This can include both primary and secondary keywords, as well as long-tail keywords. A thorough keyword analysis will reveal the search volume, keyword difficulty, and competitiveness of each keyword.
2. Traffic Analysis
The report should provide an overview of your website traffic, including the number of organic visitors, bounce rate, time on site, and other engagement metrics. This will help you understand how your website is performing from a user perspective and identify areas where you can improve user experience.
3. Link Profile Analysis
The report should analyze your website’s link profile, including the number of backlinks, their quality, and the anchor texts used. This will help you identify opportunities to build high-quality backlinks and avoid low-quality ones that can harm your ranking.
4. On-page Optimization Analysis
The report should evaluate the on-page optimization of your website, including meta tags, header tags, content, images, and other SEO elements. This will help you determine whether your website is optimized for the targeted keywords and identify areas for improvement.
5. Competitor Analysis
The report should also include an analysis of your competitors’ rankings and their SEO strategies. This will help you understand what your competitors are doing to rank higher and adjust your SEO strategy accordingly.
Now that we’ve covered the essentials of an SEO rankings report let’s talk about the role of technical SEO services in your SEO journey.
How Technical SEO Services Can Help
Once you’ve identified the current state of your search engine rankings, it’s time to improve any aspects that may need it. Technical SEO is often one of those aspects.
Technical SEO refers to the process of optimizing your website for search engine crawling and indexing. It involves a range of technical aspects, including website architecture, page speed, mobile-friendliness, and more.
Technical SEO services can help you improve your website’s performance in search engines by identifying and fixing technical issues that may be hindering your ranking. These services can include:
1. Website Audit: A website audit evaluates your website’s technical SEO aspects, including website speed, mobile responsiveness, URL structure, sitemap, and more. An audit will identify technical issues that need to be fixed and recommend solutions to improve your website’s performance.
2. Mobile Optimization: Mobile optimization means optimizing your website for mobile devices, ensuring that it loads quickly, is easy to navigate, and displays all content correctly. This is crucial since over 50% of online searches come from mobile devices.
3. Website Speed Optimization: Website speed optimization is the process of making sure that your website loads quickly. A fast website improves user experience, reduces bounce rate, and improves your search engine rankings.
4. 404 Page Optimization: A 404 page is the error page shown when a user visits a page that doesn’t exist. Optimizing your 404 page can improve user experience and increase the chances of retaining visitors.
Conclusion
SEO is a continuous process. SEO rankings change constantly, and your website must be updated regularly to maintain its ranking in the search engine results pages. Therefore, your SEO strategy should be flexible and adaptive to keep up with updates to search engine algorithms and best practices.
If you want to improve your website’s search engine rankings, investing in technical SEO services and regular search engine rankings reports is an excellent way to start. Remember that as important as it is to have good rankings, it is equally important to have a strong, user-friendly website that is optimized for your target audience. By combining technical SEO and periodic search engine rankings reports, you can improve your online visibility, generate more organic traffic, and achieve your business objectives.
SEOArmy not only does free SEO audits and technical SEO services, but we also stay tuned to the latest best practices to maximize your success. Our team is composed of SEO experts and strategists who can help you with every aspect of your SEO journey. Book a call with us today, we would love to hear from you!