A Quick Guide to Google’s Product Review Update
Did you know that 84% of Internet consumers find online reviewers as trustworthy as a friend when it comes to product advice? If you are an e-commerce brand or you depend heavily on e-commerce to sell your products, this fact should be of concern. After all, in the age of Yelp and Google Reviews, one […]
What is Google Hummingbird and What Made it so Relevant?
A decade ago, it was relatively common to go online, type something into Google, and get some fairly random results. It was also possible to completely miss relevant material because you didn’t accurately determine what version of keywords an article was using. Both of these scenarios could easily result in frustration or a multi-hour treasure […]
How the Google Bert Update Affects Your Content
Have you ever run a Google search and received many results which are irrelevant or don’t match your search intent? If so, you were probably very happy when the Google Bert update was released. At the time, Google said that this update, released in October 2019, would affect about 10% of Google searches. This estimation […]
What is the Google Core Algorithm Update and How Does it Affect You?
Whether you’re an affiliate marketer, a local business owner, or an e-commerce brand, chances are that you’ve heard of the Google core algorithm update. After all, Google made a lot of changes in the past year, and many people who had top-ranking websites found their positions decline suddenly. Likewise, some sites perform better after the […]
How the Google Page Experience Update Works
Up until recently, many of us found that the first few results for a Google search query would be hard-to-use websites. Pop-ups and slow page load times were a huge problem. And when you consider that 39% of consumers will navigate away from a page if images load slowly, it’s easy to see how poor […]
What is a Google Penalty and How to Recover From One?
One of the best-known facts about SEO is that if your website is on the second page of Google for a particular keyword, you won’t get much organic traffic. That’s because over 90% of organic search traffic goes to the first few search results after the advertisements. Unfortunately, staying on the first page of Google […]
3 Great Examples of SEO Writing
Did you know that a whopping 53% of web traffic comes from organic search? Or that Google has a global search engine market share of nearly 92%? These statistics both show us how important it is for our web pages to place high on search engine results. Quality writing and a good grasp of SEO […]
Understanding Google’s Penguin Update
Did you know that Google processes some 8.5 billion searches per day? That’s more than one search for every person on this planet! In fact, a survey by Moz found that the average respondent consults Google 3.5 times per day. Most of us love Google for one main reason — because it consistently serves up […]
Why is SEO Important for Agencies and Businesses?
There’s an age-old question, “if a tree falls and nobody is around to hear it, did the tree make any noise?” While most people who try to answer the question are interested in philosophy or science, there’s a related question in digital marketing. For marketers and agencies, it’s “if we publish something and it doesn’t […]
How to do Keyword Research for SEO Content?
Whether you have a large e-commerce website or a small nonprofit website, there’s little question that you need SEO content. SEO stands for Search Engine Optimization, and it involves writing your content so that it performs well on search engine results pages (SERPs). This is important because over 90% of organic traffic on Google goes […]