Category: GEO

The Complete Guide to Generative Engine Optimization (GEO) [2025]

Master GEO to Win the Future of AI Search. Learn how to make your content discoverable, quotable, and preferred by AI engines like ChatGPT, Gemini, Claude, and Perplexity. By Sully Chaudhary Founder, SEOArmy Published: July 29, 2025 Reading Time: ~20 minutes 1. Why Generative Engine Optimization Is Now a Must Search isn’t what it used to be…

SEO vs GEO: Why You Don’t Have to Choose Sides

SEO vs GEO: Why You Don’t Have to Choose Sides Who wins in the battle of SEO vs GEO? Last month, I sat in a Zoom meeting listening to marketers argue about whether SEO was dead. Again. This time, the focus was on GEO, or Generative Engine Optimization. Everyone seemed sure they had to pick …